As you work to make your career dreams a reality, Section 1 of Business Mastery explores how to set a strong foundation. It prepares you to decide your career based on a clear sense of who you are and what you want to accomplish.
Chapter 1 looks at ways to increase your self-awareness and make self-knowledge a powerful ally for the work ahead of you. This chapter mainly consists of activities to help you assess your current state, identify your strengths and challenges, and clarify your values. The chapter finishes with an exploration of your ideal future.
Chapter 2 helps you transform the insights you gained from Chapter 1 into the activities of goal setting, strategic planning, and follow-through. These three key activities form the common denominator among successful people in all fields. This chapter assists you in developing a mission statement and goals—and translating them into actions vital to your business’s daily, weekly, and monthly growth. We then look at how savvy business people use strategic planning to create a roadmap to success.
Chapter 3 helps you define what success means to you and supports you in a fearless examination of roadblocks that may stand in your way. You’ll also find tips on how successful people manage their time, track results, and handle risks wisely.
Chapter 4 looks at how to ensure that your career lasts for the long term and grows as you do. It identifies time-tested ways to enhance career longevity and avoid burnout. The chapter also explores ways to develop a strong support system to help you stay on track and true to your vision.
In Section 2 of Business Mastery, the theme of intentional excellence takes center stage. Intentional excellence requires unflinching honesty and courage, and it results from making your integrity central to whatever you do. It’s the result of the consistent and conscious effort made visible in the behaviors, interactions, and relationships you establish within your practice.
Chapter 5 focuses on measures of excellence that are different from markers of success like client numbers and bank balances. We start with a look at professional ethics, which exist not to catch people in wrongdoing but to guide practitioners toward greatness and present guidelines for recognizing ethical dilemmas and resolving them. This discussion flows naturally into the key role that a professional image plays in building a successful practice. The last two topics of the chapter consider how goodwill and social responsibility bring excellence into
your practice—as you share your talents, time, and resources to support the causes closest to your heart.
Chapter 6 discusses why good communication skills are essential in business and highlights ways to fine-tune key skills, such as active listening and reflective feedback. It looks at the power of first impressions and rapport building, as well as several common barriers to effective communication. It includes useful tips on how to handle the inevitable conflicts and difficult situations that are part of professional life. This chapter also offers practical insights into how to conduct effective client interviews. Excellent recordkeeping is another aspect of good communication, so we discuss SOAP and Wellness formats for documenting client sessions and charting progress. You will also find a wealth of practical tips and resources to develop excellent communication skills and use technology appropriately.
Section 3 of Business Mastery provides an insider’s look into career opportunities in the wellness field. This section provides an overview of wellness career trends and information to help you determine if working as an employee or being self-employed is the best option for you. You’ll also gain valuable insights into different work environments so that you can approach your career choices with credibility and confidence.
Chapter 7 starts with a statistical review of complementary and alternative healthcare usage and then follows up with an overview of the trends in wellness careers. It discusses why career focus is essential and the steps involved in clarifying that focus. The topics of employment, self-employment, and independent contractor status are explored, including the pros and cons of each choice. The chapter wraps up with an activity to assist you in defining your ideal career.
Chapter 8 provides you with insights into working in spas and salons, whether you are an employee or an independent contractor. It highlights what you can expect to find in these environments, such as the corporate culture, training requirements, scheduling concerns, and seniority issues. It also includes success tips for each of the most common types of spas.
Primary healthcare settings offer a variety of CAM services on both an inpatient and outpatient basis. This translates into a growing number of career placement opportunities.
Chapter 9 focuses on what to expect when wor