Mr. Palmer’s entrepreneurial intuition and insightfulness led him to adopt a few existing old-time techniques and to renovate others to develop a modern massage technique which could be performed anywhere as it required only brief periods of time, no need for the removal of clothing and quite reasonably priced. Consequently, his Chair massages became convenient, affordable, and non-threatening.
The first clients to enjoy the newly developed Chair massages were the employees and customers of the Apple Computers outlets, where David Palmer and his graduates set up their makeshift workstations in 1984. That venture lasted only about twelve months and the demand at the time was not huge, but they did give up to 350 Chair massages each week, and it proved to be a step in the right direction and an excellent beginning. By 1986 a specially designed and structured chair to better accommodate Chair massages went into production and today, there are well over 100,000 such chairs in use within the United States as well as in many other nations around the world.
David Palmer realized that Chair massage will be truly successful only with further development of this particular niche, and he opened continuing education seminars for training graduates of other massage schools. During the twelve months of 1986, he taught 24 Chair massage seminars at 24 different locations in the United States as well as in Sweden and Norway. The concept of the Chair massage was embraced with open arms when presented to the American Massage Therapy Association, and as a consequence, by 1990, just about every massage school in the nation was teaching it.
The Chair massage is not officially categorized as a therapy or a treatment but rather as a minimal relaxation technique. Whether that was a deliberate marketing ploy and clever salesmanship or not, it worked to attract people who would otherwise shy away from other kinds of massage therapies and treatments. For the most part, those who took the first step and braved the process of the Chair massage would have become more open-minded about progressing and graduating into the “true” massage therapies.
Nowadays, chair massages are readily available in shopping malls, airport terminals, independent shops, franchises, hotel lounges, hospitals, gyms, spas, bus depots, train stations, supermarkets, community centers, eateries (particularly the new-age cafés), convention centers, beauty salons, barbershops, medical and dental offices, university campuses, corporate workplaces and even at street corners, public parks and city square throughout the United States, Europe and the United Kingdom. The Chair massage is estimated to be the fastest-growing and most popular form of skilled touch, as professional massages are performed on the otherwise touch-deprived masses. It is David Palmer’s greatest dream to see young children performing shoulder rubs among family members and friends as part of their regular daily routine; and expressed in his own words, “When we reach that point I will know that we have arrived at our goal of a world where touch is recognized as essential to the development and maintenance of healthy human beings.”